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Mark Friedman
(Co-Founder & CEO)

As co-founder of, Mark Friedman has been involved in Web technologies and businesses since 1995. Friedman has successfully founded and operated four Web companies which have completed several million dollars in sales revenues over a fifteen year span. These companies include Polaris Blue, a highly successful web development company, consulting with start-ups and implementing high-end web software builds, helping them leverage the web to increase their bottom line and improve business process.

Founded with business partner, Daniel Meyerov, and operating as, his latest technology company, looks to answer the fundamental question that most business owners have about the internet – i.e. “How can my business be financially successful online and make money from the Web?” The solution is to build a vibrant and powerful business community and to make online business accessible to all.

In addition, Friedman founded Directly Mobile which flourished and became a leading E-commerce company selling mobile products and services online. This included creating a functional Ecommerce Shopping Cart from scratch. The company was eventually sold in 2003. Friedman’s expertise also includes implementing robust applications/Web systems, marketing strategies and managing development teams and employees.

Friedman is also very active in the web community, mentoring other founders with their startups and growth strategy. He also loves golf and beach vacations!
Daniel Meyerov

Daniel Meyerov’s goal is to give businesses a place to network, transact and flourish online. Meyerov has been passionately involved in growing businesses online for over a decade. Since 1995, Meyerov has committed to strategic planning & building of integrated brands and implementing marketing, business process and IT systems to grow businesses and attract clients. Meyerov has long been focused on the Web as a major strategic business environment for clients. He has been offering web-based services, together with brand identity development corporate image management, to increase market success for individual clients across a myriad of vertical markets.

Meyerov provides sales, planning, functional specification, project management and account management to fullscale ECommerce web systems, Supply-Chain Management, eProcurement and Content Management systems, SME businesses, as well as to government and utility entities.

Working successfully in a number of international markets (US, Australia and South Africa) Meyerov has acquired significant exposure to global brand strategy & Web/IT development. As an accepted thought leader in the web space, his ideas and articles related to doing business on the web have been extensively published across national and international media brands.

Meyerov has been deeply involved in charitable initiatives to provide children from disadvantaged backgrounds to be able to gain access to the best educational facilities available. Meyerov is an avid scuba diver, and has travelled the world extensively over the last 20 years, in search of the world's best dive sites.